This should be your main goal for blogging as a wedding photographer. It is always important for you to figure out who you are writing for before you even go through the motions of starting out with a blog as a wedding photographer. This will dictate your tone of writing all throughout the time that you are there. This is what you need to understand and really more or less get to take a note of when it all comes down to it. You need to understand that at the end of the day, your main purpose or goal for the blog is to gain potential clients and to hopefully generate enough business to keep thing sustainable for you and for your career in wedding photography. This is not a fast process but it is something that has been pretty good when it comes to boosting the chances for revenue of the other professional wedding photographers out there. Make sure that you get to understand this the right way the entire time that you are working things out.
This is much needed or required from that of a wedding photographer. When you have a collection of well-chosen prime works that the clients can gauge you on and they get to use that to decide on whether or not they like you enough to hire you, it can be a tremendously strategic thing at the end of the day and that’s always a good thing when it all comes down to it. What you should remind yourself of is that you shouldn’t post all of your works as a wedding photographer in your blog or online portfolio. Carefully choose the pieces that you include in your online portfolio. Try to put in as much variety and versatility in your work as much as possible. It might not turn out to be the easiest thing for you to sift through at first but it will be well worth the effort once people get impressed enough to actually hire you because of it.
It takes an army to go ahead and bring a wedding to life and this is what you should always remind yourself of time and time again. Take it upon yourself to always reach out to the vendors that you have managed to work with in the weddings that you get to book or work on. This is what you should always check out as much as possible. If you are not all that used to the concept or aspect of networking just yet, it is important that you start things off fairly small if you feel a bit intimidated about big networking efforts. You can always try to start off with giving out business cards. It will help you get up your courage eventually.
Having an online blog will allow people to view your people anonymously without the pressure of booking a meeting with you just yet. This will give them enough time and room to decide on whether they want you as a wedding photographer or not.